Communications and P2: the same but different! It still happens sometimes, that organizations consider public engagement to be the same as public communication. As a P2 practitioner, you know that each needs careful consideration and planning. Communications is a vital element of P2. Letting people “in” on the nature of the project, what it entails, how they’ll be affected and how they’ll be able to give input is necessary: if they don’t know, they won’t go.
Our April webinar was another Victoria Encore, featuring a presentation from the 2018 IAP2 North American Conference that attendees told us would make a great webinar. Lara Tierney and Kirsty Neill of Onpoint and Wade Wilson of Marcomm Works, talked about the differences between and the intersections of the two disciplines. Identifying that communications focuses on saying: what, how, and to whom; while engagement focuses on listening: to what you need to learn, from whom, and how you’ll collect that information. How do you marry the two to create a meaningful P2 process?
IAP2 members can view the recording of the webinar and download other information here.