We always like to kick off the New Year with a look at the latest in digital engagement, and in January, we brought back together the members of the pre-conference DE workshop at the 2017 IAP2 North American Conference in Denver. Dave Biggs (MetroQuest), Charles Connell (Social Pinpoint), Matt Crozier (Bang the Table) and Joseph Thornley (76engage) held a panel discussion, with over 100 people — a sellout crowd! — joining in.
The discussion ranges through a variety of topics. Here’s a sample of the panel’s observations:
Matt: “We can no longer separate digital engagement from in-person engagement — we need to think about how the methods work together. Digital is the only way you can take engagement from reaching tens or hundreds and into thousands or tens of thousands.
“You get more thoughtful responses through online and you can engage when a community is ready. If they’re not already engaged and a project comes up, people will go elsewhere to make their comments — usually on social media, outside the project.”
A growing challenge for a P2 practitioner is the deepening ideological divide that has developed over the past few decades. As people become more and more entrenched in their view and less and less likely to consider those of others, engaging the broadest cross-section of the public becomes more and more difficult.
Dr Martin Carcasson with the Center for Public Deliberation at Colorado State University says finding a solution begins with understanding the root of the problem – the “brain science” behind polarization – and the December webinar was an encore of his presentation at the 2017 IAP2 North American Conference, “Beginning With The Brain In Mind”.
Our human nature makes things problematic, Carcasson says. We crave certainty and consistency, and if we’re making a decision in a controversial or even polarized environment, we tend to protect that decision as much as possible, even in the face of contrary facts.
What’s more, people are suckers for the good-versus-evil narrative – through all cultures and all times, we love the hero-and-villain scenario, and Carcasson says that we’re teaching our children wrong by teaching them that there is an evil force behind bad things, when really, it’s more complicated than that.
We are “groupish” or tribal, preferring to associate with like-minded people. Some of the worst things – and some of the best things – that humans have done in history have stemmed from that mind-set.
Think of it: five days, immersed in P2. A choice from nine courses, covering a variety of aspects in the practice. You’ll find something for everyone and every level of the profession at the 2018 IAP2 USA Skills Symposium, Feb. 26 – March 3 in Austin, Texas.
If you’re “just starting out” or need a refresher, we’ve got the full Foundations course — the three-day “Planning” section and the two-day “Techniques” section: take the whole five-day course, if you like.
You’ll hang out at the Commons Learning Center at the University of Texas at Austin and get special block pricing at the Lone Star Court — just $149/night! Register before December 13, and benefit from early bird registration fees!
So don’t delay — say “Heck, yeah!” to this unique opportunity to expand your knowledge and skills in Public Participation!